Description
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Media And Public Relations
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Module One: Getting Started
- Workshop Objectives
Module Two: Networking for Success (I)
- Overview
- Creating an Effective Introduction
- Making a Great First Impression
Module Three: Networking For Success (II)
- Overview
- Minimizing Nervousness
- Using Business Cards Effectively
- Remembering Names
Module Four: The Meet and Greet
- Overview
- The Three-Step Process
- The Four Levels of Conversation
- Case Study (I)
- Case Study (II)
Module Five: Dressing for Success
- Overview
- The Meaning of Colors
- Interpreting Common Dress Codes
- Deciding What to Wear
Module Six: Writing
- Overview
- Business Letters
- Writing Proposals
- Reports
- Executive Summaries
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Module Seven: Setting Goals
- Overview
- Understanding Goals
- SMART Goals
- Helping Others with Goal Setting
Module Eight: Media Relations
- Overview
- Television
- Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
- Overview
- Gauging the Impending Crisis Level
- Providing Feedback and Insights
- How Information Will be Distributed
- Tracking the Overall Effect
Module Ten: Social Media (The PR Toolkit)
- Overview
- Blogs
- Wikis
- Podcasts
- Social Bookmarks
- RSS Feeds
Module Eleven: Employee Communications
- Overview
- Verbal Communication
- Non-Verbal Communication Skills
- Email Etiquette
- Negotiation Skills
- Making an Impact
Module Twelve: Wrapping Up
- Overview
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
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