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Marketing Basics

$599.00

Marketing Basics will provide the basic knowledge to participants, ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Description

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Marketing Basics

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Module One: Getting Started

  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans

Module Two: What is Marketing?

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Module Two: Review Questions

Module Three: Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Module Three: Review Questions

Module Four: Common Marketing Types (II)

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Module Four: Review Questions

Module Five: The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Module Five: Review Questions

Module Six: Communicating the Right Way

  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Module Six: Review Questions

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Module Seven: Customer Communications

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Case Study
  • Module Seven: Review Questions

Module Eight: Marketing Goals

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study
  • Module Eight: Review Questions

Module Nine: The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study
  • Module Nine: Review Questions

Module Ten: Marketing Mistakes (I)

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Marketing Mistakes (II)

  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

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